The Decorated Apparel EXpo Seminar
TrackHere's your opportunity to attend the event
that the screen printing, embroidery and garment decorating industries are talking about!
Coming
March 12 -
13, 2010 to
Bloomington!
You've told us how much you love the DAX seminar track, and
we've certainly listened to your ideas, comments and your wish list. Once again this year,
we will be offering lots of professionally lead seminar classes, taught by many of the
industry's top names. You'll find more of the topics you want most at DAX,
and you will receive real
information from some of the top experts in the industry. You'll
love our network-friendly classroom style, informative handouts /
reference materials, and knowledgeable staff. You can register to attend the seminars of your choice, or purchase a
"Full Workshop Ticket"
which entitles you to attend as many of our great, regular session
seminars as you want. The Full Workshop Ticket also provides you with a
free lunch on each show day, plus you'll receive a brief case filled
with special perks. Space is extremely limited, so register early.
Prices shown are valid through March 3, 2010. After that date, you can
still register on-site for any seminars which still have space at
on-site prices.
Free Seminars!
No Pre-registration required to attend
(must be
registered to attend DAX to attend free seminars) |
| Friday,
March 12 9:00AM-10:00AM
Seminar Room 3 |
Bling It On: Simulating the Rhinestone Look
Using CAD-CUT® Materials
Presented by Stahls'
Go from drab to fab with this low-cost, dazzling design idea.
The rhinestone look is easy to achieve with CAD-CUT® materials, a
roll-fed cutter, and your heat press. Join us for this 30
minute session to see how to make your decorated garments sparkle.
Presented by Terry Wagner, GroupeSTAHL Sales Alliance
representative.
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| Saturday,
March 13 9:00AM-10:00AM
Seminar Room 3 |
CorelDRAW - Tips & Tricks To Design Better
and Faster
Presented by Total Graphics Network
Get control of
CorelDRAW and start making BIG PROFITS by learning key
secrets of seasoned professionals that make CorelDRAW fun, easy and
profitable. Whether you are a newbie or a long time user you will
gain insights into creating better designs easier and faster than
ever. We will focus this seminar on some of the most common design
issues people have including; scanning and artwork reproduction,
text effects, color, distortions, and a lot more. . . We will also
explore the capabilities and limits of CorelDRAW and how it can be
used in specific types of businesses: Sign Making, Embroidery,
Screen Printing, Digital Printing, Heat Applied Graphics, and much
more. You will leave this seminar with a greater understanding of
CorelDRAW and armed with the steps you can take toward making BIG
PROFITS with CorelDRAW. |
Saturday, March 13
11:00AM - 12:30PM
Seminar Room 3 |
CORELDRAW TIPS & TECHNIQUES with a
demonstration on DRAWings
Presented by Dave Demoret of Prolink Graphic Services, a MESA
DistributorIn this
seminar you will learn to:
• Set Up Defaults – Eliminate Problems & Gain Faster processing
• Clean Up Bitmaps – Clean Up & Change Colors - Convert bitmaps to
Vector
• Working with Clipart – Simplify, and Re-Construct & Colorize
Clipart
• Thicken Text & Lines – Useful in Vinyl Cutting, Embroidery, and
more.
There will also be 10 minutes on how to take a vector design into
DRAWings Digitizing Software and convert it to an embroidery file
within seconds.
Decrease your design time and increase your profit margin by
attending this seminar! |
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New Seminar
Pricing! DAX wants
to help you get the information you need so your business can
be more successful! We've reduced the price of a full
workshop ticket to only $150. Additional persons from your
company can get a Full Workshop Ticket for just $140! Regular session seminars have been
reduced to just $40 each, or you can take 3 regular session
seminars of your choice for just $99! |
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Seminars Available for
Purchase:
Seminar Attendance
Key:
Seminars are graded using a color
coded system based upon who should attend and level of experience
required to get the most out of each seminar.
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Entry Level - Requires no
industry experience |
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Beginner - Some industry
knowledge or experience |
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Intermediate - Working
knowledge of processes / techniques |
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Advanced - Looking to fine
tune specific areas |
Space is limited in ALL seminars, some seminars sold out before
the show last year.
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Thursday March 11
8:00AM - 11:30AM
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Starting
an Embroidery Business
Half-Day seminar -
Morning
Cost $125.00
Pre-registered ONLY
Are you considering getting into the embroidery business? Perhaps
you've recently started a business and you think you've missed
something? This seminar will be a general overview of the process of
starting a business. We'll try to touch on a number of items you
should plan for, or watch out for in the course of starting your
business. We'll consider whether you should incorporate, what
machines to buy, how many employees you'll need, and how to get the
word out to potential customers. Who will you need to know -
Accountants, attorney's or just bankers? How will you finance your
venture? Will you use your money or will your friends become
partners? There are a lot of questions in starting a business. We
will try to answer some of those elusive questions everyone should
ask - but you may not have thought of. Come spend a half day with
us. Strap yourself in for more information than you can handle from
an expert who has been there and done that.
Class size is limited to 25 participants to ensure individual attention to your questions.
Admission to this class is NOT included in the
full-workshop ticket.
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Thursday March 11
8:00AM - 4:00PM |
Screen Printing - Basic
to Professional
Full-Day seminar
Cost $200.00
Pre-registered ONLY
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Audience: Screen Printers |
Build your garment decorating business with skills and know-how.
Lon Winters, recognized industry expert in garment embellishment,
will show you the ropes. And, you won’t sit in a classroom all day
because this is a hands-on workshop. You’ll learn by doing so you
will have a complete understanding of each process. This full day
workshop will address how a shop should function beginning with
separation and screen making then finishing with a print. There will
be demos and discussions on screens, mesh, emulsion, ink and
production. A job will be set-up and everyone will have the
opportunity to print. Something for everyone, suitable for the new
and experienced textile/garment screen printers. You’ll learn about
preparing artwork, generating film, using simulated process,
creating high quality screens, inks, efficient press-setup,
effective printing methods, correct flashing/curing procedures,
practical testing procedures, troubleshooting common problems and
more! You'll receive instruction, a wealth of information, and
educational materials to take home. All needed equipment and
materials are provided. You will actually print garments in this
seminar, so please wear work clothes - just in case you get a little
too involved!
This is a special extended-length, hands-on seminar, and is limited
to 30 persons. (Admission to this seminar is not included in the
"full workshop ticket.") |
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Thursday March 11
12:30PM -
4:00PM |
Digitizing from A - Z
Half-Day seminar -
Afternoon
Cost $125.00
Pre-registered ONLY
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Audience:
Digitizers/Embroiderers |
Are you new to digitizing or want to perfect your skills? This 4
hour extended seminar covers everything from the basics to the meat
and potatoes of digitizing. We will start by discussing the three
basic digitizing techniques: Automatic, semi-automatic and manual.
You'll know the strengths and weaknesses of each and when each
technique is appropriate. We'll move on to stitch properties and how
to use them to maximize your arsenal of digitizing tools.
Then it will be time to move on to some intermediate techniques.
We'll look at blending thread colors, both automatically and
manually. You'll learn to add pizzazz to your designs by working
with, and creating custom fill stitch patterns. Of course, most
designs require some form of text, and that does not always require
that you digitize each letter. We'll explore working with True Type
as well as keyboard lettering. Of course, your designs can't look
their best if the fabric has issues of it's own, so well look at
problem fabrics and how to compensate for their challenges.
What skills you will take home:
- An understanding of your digitizing options.
- Digitizing skills that you can incorporate into business.
- Time saving alternatives to your current digitizing style.
- When autodigitizing and automatic functions are not
appropriate.
- How to customize your digitizing software to match your needs.
Admission to this class is NOT included in the
full-workshop ticket.
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Friday,
March 12
11:30AM
- 3:00PM |
Beyond Special Effects:
Specialty Printing
Half-Day seminar -
Friday
Cost
$125.00 before 3-17-10 / $135.00 On-Site
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Audience: Screen Printers |
Adding the HOTTEST specialty inks to your current offerings will
add sizzle to your sales! And they're easier to use than you might
think. Lon Winters takes the perceived complexity out of specialty
printing and demonstrates how it can be used to increase your bottom
line. Learn valuable techniques to add unique textures and
dimension to your prints, and begin offering dynamic looks your
customers won't find anywhere else .
Today’s fashion trends are
breaking all the rules for design, printing and applications. Learn
how to move beyond special effects to become a specialty
printer. Gain valuable insights and practical knowledge for
producing the hottest trends including:
- All over printing
- Mixed locations
- High density
- Discharge
- Foil variable scale
- Mixed media and more.
Admission to this class is NOT included in the
full-workshop ticket. |
Regular
Session Seminar Listings
Your Choice of any of these seminars is included in the Full
Workshop Ticket.
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The
New DAX 2010 Seminars - "The recession can be beat. . ."
DAX has created a different philosophy
about education that has earned our seminar track the reputation of
being the "best in the industry." Again this year, we didn't settle
for asking the top experts in our field what they felt like talking
about, or what seminars they had already prepared. This year we
asked them: "What information can you give to people who work in our
profession that will help them overcome the challenges of our
current economy? We feel confident that you will find answers to the
problems and issues that your shop is facing in our new seminar
lineup for 2010, and you might even get answers to questions you
didn't even know you were asking.
New Pricing for Regular
Session Seminars
$40 Each
1 person can attend any
THREE seminars for $99
Full Workshop Ticket $150
$140 each Additional person from same company
(Full Workshop gives you access to any/all regular session Seminars)
(These
prices apply to seminars purchased before 3/3/10 On-site prices
higher) |
Time
& Date |
Seminar
Title / Description Track A |
Seminar
Title / Description Track B |
Cost |
Friday, March 12
8:30AM - 9:50AM |
10 ways to Reduce Stitch Count
Learn 10 tricks to lower the stitch count on designs you create
and put the profit back in your pocket! You will learn how to
simplify your designs and your digitizing so you can keep your
machine running more efficiently and with fewer thread breaks. Not
only will you learn how to lower your stitch count, but you will
also get ideas for lower stitch count designs - guaranteed to make
you more profitable. |
Mesh and Stencil Selection
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Audience:
Screen Printers |
For those garment decorators who think meshes
and stencil are all the same, this eye-opening session explains the
intricacies of mesh and stencil types, and provides guidance on how
the two can be used together to gain better print quality, faster
production and a more reliable process. By learning these important
tools of the trade, garment decorators can take their production to
the next level. |
$40.00
before
3/3/10
$45.00
on site |
Friday, March 12
10:15AM - 11:35AM |
Smart Art
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Audience: Screen Printers/Artists |
In the work environment - where time is money - the
graphic designer who is able to render spectacular artwork in a
flash is a valuable asset to any screen printing shop. In this
seminar we will concentrate on advice, tricks, tips and techniques -
using primarily vector-based graphics - to create screenprint-friendly
artwork with that competitive edge. And most importantly, how to
create art
that "rocks" in minutes, not hours!
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Learn simple ways to manipulate and enhance
text and vector clip art
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Learn to visualize your subject matter and design
focus with new perspective
-
Discover some easy techniques to bring depth to
your layouts
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Sales and
Marketing to Schools and Organizations
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Audience: Folks who
want to improve business |
This is a great opportunity to learn how to market and sell to
school groups, including spirt wear, PTO's/PTA's, school sponsored
clubs and teams. Have an active sales professional teach you the
in's and out's of dealing with such a niche market.
You will have the opportunity to learn some of the following:
- who to go talk to
- what products to sell
- successful marketing tools
There will be plenty of information and encouragement for the
audience to interact and share information and ideas. |
$40.00
before
3/3/10
$45.00
on site |
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Friday, March 12
12:30PM - 1:50PM |
The Retail Embroidery Experience
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Audience: Retail Garment Decorators |
WHY RETAIL, WHY NOW? In this seminar, you will learn to
differentiate yourself from the BIG BOX stores and the internet. You
will learn the 5 important key elements to creating value for your
customers by recognizing what is unique about you and your
business. You will learn tips that not only will help your
retail or home business survive, but thrive. This seminar is a must
for all growing companies.
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Selling for Scaredy-Cats!
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Audience: Anybody who works with customers |
In this economy, only the businesses that can sell orders
will survive. It's a fact: You can't make money in business unless
somebody sells something. But the thought of selling things scares
many people. If you would rather endure a root canal than make a
sales call, this class can help. We will discuss why you hate the
thought of selling, and how you can overcome those feelings. We'll
examine some simple sales techniques that will help you make the
sale, and a few ways to make it easier to ask for the order. Whether
you go out to call on customers, or sit behind a counter - if you
are uncomfortable selling things, this can help.
You will learn:
- Ideas that help overcome fear of selling products
- The 4 human "hot buttons" of sales
- Simple sales techniques & principles
|
$40.00
before
3/3/10
$45.00
on site |
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Friday, March 12 2:15PM - 3:35PM |
Digitizing and Specialty Embroidery Forum
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Audience: Digitizers / Embroiderers, |
If you have issues that need solving
- this is your opportunity to ask a 26-year industry veteran, and
former Stitches Magazine editorial director. This class is
meant to be more of a question and answer format, but Ken will come
prepared to get things rolling with a number of challenging topics.
Please bring embroidery examples and specific questions about
techniques and processes including but not limited to: digitizing,
boring, sequins, chenille, appliqués, and puffy foam.
What you will take home:
- Answers to your - and your classmates - questions about all
areas of embroidery and digitizing.
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Getting More Orders Using Stock Designs
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Audience: Embroiderers /
Screen Printers? |
You've got an embroidery machine,
thread, backing and garments. You've probably already got a stock
design collection too. Did you know that you have some of the
greatest sales tools you could possibly have? In this seminar we'll
look at how your stock design collection can help you sell more
stuff. We'll look at what kind of samples you can create using stock
designs that will best entice potential clients, what kind of
designs are handiest to have on hand, and when to show what. Of
course, we'll talk about a number of ways to market your product
effectively that don't involve stock designs too. Screenprinters
have stock designs in their art software, so much of this seminar
will be pertinent to you too.
|
$40.00
before
3/3/10
$45.00
on site |
|
Saturday, March 13 8:30AM -
9:50AM |
Embroidery Maintenance
If you think hook timing is something from the
Peter Pan movie you need to attend this class! We'll cover the
"how to's" of performing maintenance on your machine and we'll also
show you the "do's" and "don'ts." This session will cover: hook
timing, needle bar depth, tension, how to avoid birds nesting,
needle plates, oiling, how to replace the trimmers and... where did
the time go? The information presented will be non-brand specific,
so you can apply it to any conventional sewing head manufactured by
nearly any brand.
As the old saying goes: "A stitch in time
saves nine." This class will help you keep your machines stitching! |
Twenty Things you can
do to Speed up Production and Reduce Mistakes
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Audience:
Screen Print Managers
w/many applications for Embroidery |
Have you ever asked yourself what you could do to make jobs go
more smoothly, speed up production and reduce mistakes? In this
economy, can your business afford *rejected* orders or dissatisfied
customers? Carl Baldwin has been an active screen printer and
embroidery professional for 24 years. He will share with you twenty
indispensable actions you can take to make your business more
efficient, decrease the chances of costly mistakes that can damage a
customer relationship, while at the same time speeding up
production. Be prepared for active participation, as Carl tries to
involve attendees and encourage sharing. |
$40.00
before
3/3/10
$45.00
on site |
|
Saturday, March 13
10:15AM - 11:35AM |
Eliminate
Tension Headaches! (Hooping tension - that is.)
In this seminar you will learn the techniques that make hooping
difficult items easy. You'll determine how to set the proper tensions on your
embroidery hoops for the best registration, and how to set thread
tensions for smooth even stitching. We'll go over the criteria for choosing
appropriate backings, toppings, needles and threads, plus, the
secrets to correcting embroidery mistakes. Bring in your biggest
embroidery challenges.
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Pricing Screen Printing & Embroidery
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Audience: Folks who
want to improve business |
70% of embroiderers and screen printers
use pricing systems and formulas that have fatal flaws. In fact, if
you're like most in this industry, your pricing procedure actually
causes your profits to decrease as the amount of work you perform
increases! How would you like to set a profit goal at the beginning
of the year, and know that you will make at least that much money
this year? The correct pricing formula for this industry allows you
to do just that. Discover the formula used by major manufacturers to
ensure profits, and adapt it to your own shop. |
$40.00
before
3/3/10
$45.00
on site |
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Saturday, March 13
12:30PM - 1:50PM |
"Second Helpings"
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Audience:
Managers / Salespeople / Customer Contacts |
In this seminar, you will learn ways to bring your customers back
for additional orders. In today’s market, you can’t afford to sell a
customer only once. You will learn some key questions to ask your
customers that will help you expand your business. You will also
learn how attention to detail is important in every aspect of your
business and how it can improve word-of-mouth advertising. Ask your
most challenging business question. |
Printing on
Alternative Products
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Audience: Screen Printers |
Are you sending money to your competitors? If you are turning
down work because you didn’t know how to print on something other
than a shirt, you are! This seminar will show you how you can accept
non-garment orders that your shop can print - without purchasing new
equipment. Even in the current economy where customers can shop
globally, you can learn how to tap into new, profitable revenue
streams to bolster your business. With just a little research and
testing, you can add a number of substrate types to your toolbox of
printing skills. An extensive Power Point presentation and actual
samples of items you might never have thought of printing will be
included. Carl will leave time to answer whatever questions you
might have with regard to alternative surfaces, direct to garment
printing, and digital wide format printing - all areas that have
become important to screen printers. |
$40.00
before
3/3/10
$45.00
on site |
 Full
Workshop Ticket Attendees will receive:
Attend as many regular session seminars as
you like, for one low price! You can purchase a "Full Workshop Ticket"
which not only grants you access to any regular session seminars as you
like, but also entitles you to a number of
special perks reserved exclusively for "Full Workshop Ticket" attendees only! In
addition to what other seminar attendees receive, you will also be given:
- Pen, notepad, study
aids.
- Zipper pocket nylon badge holder.
- Softside Briefcase.
- more.
Total value of the "Full Workshop Ticket": In
excess of $300.00!
First Person:
Only $150.00!*
Each Additional Person from your company: Only $140.00!*
*Must be
ordered by March 3, 2010 to receive this price. After March 3, 2010, item
becomes available for on-site purchase only. Quantities of Full Workshop
Tickets are limited, and subject to prior sale. It is possible that this
item may sell out before posted closing date. Once sold out, no more
will be offered. Actual materials may differ from photo.
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