DAX TAMPA
May 29 - 30, 2026
DAX is heading to the Southeast for the very first time! Join us in sunny Tampa at the Florida State Fair Special Event Center for a groundbreaking new event. Explore the latest innovations in decorated apparel, connect with suppliers offering show-only deals, and network with peers from across the region. Don’t miss this exciting debut in Florida!
SHOW HOURS
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 2:00 PM
Venue : FL State Fair Special Event Center
Venue Address : 4800 U.S. 301, Tampa, FL, USA
Hotel Information
Cambria Tampa Brandon
Elevate your visit to Tampa, FL with accommodations at Cambria® Hotel Tampa-Brandon. You'll find us off I-75, just five miles from the Florida State Fairgrounds, where the Decorated Apparel Expo is taking place + only 16 miles from Tampa International Airport and nine miles from downtown Tampa attractions, businesses, and entertainment. We've arranged a great rate of just $119 per night for all DAX exhibitors and attendees!
Reservations can be made by calling us at 877-424-6423 or online using the link below!
Show Specials
Seminars
Exhibitor List
Since 1986, All American Print Supply Co. has delivered cutting-edge printing solutions and unparalleled customer service. Headquartered in Philadelphia, PA the company continues to lead the industry with innovation, quality, and a steadfast dedication to empowering print professionals worldwide.
3020 Darnell Road, Philadelphia, PA, 19154
Premium textile screen printing equipment. Durable, easy to use & simple to maintain. Family owned and operated. Made in USA.
4661 Stafford, Wyoming, MI, 49548
https://www.citadelbrands.com/
955 N Williamsburg County Hwy, Kingstree, SC, 29556
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ColDesi is a global leader in customization equipment, supplies, and training. For decades, we’ve helped thousands of businesses start, grow, and scale across embroidery, printing, transfers, vinyl, UV, and specialty decoration. Excellence is our standard. From your first conversation to long-term support, we go the extra mile — and stay with you for the long haul. #1 in Customer Service • Training & Support • Experience Across multiple customization technologies — all to help your business succeed. Leaders in Customization ColDesi began as a distributor of professional embroidery machines and direct-to-garment (DTG) printers, supported by our long-standing supply company, Colman and Company. Together, these businesses helped thousands of customizers build successful apparel decoration operations. As our products, services, and customer base expanded, we unified everything under one brand — ColDesi — bringing equipment, supplies, training, and support together in one place. Today, ColDesi serves customers worldwide with industry-leading customization equipment and wholesale supplies, backed by decades of experience and expert support.
4537 South Dale Mabry Highway, Tampa, FL 33611-1425, United States, Tampa, FL
https://customleisureapparel.com/
YOUR APPAREL, YOUR WAY Custom tags to create your own brand, with low minimums. Custom Leisure is your go-to destination for premium customizable apparel designed to reflect your unique style. Whether you’re gearing up for your team, business, or personal brand, we’ve got you covered—literally!
Minneapolis, MN
2051 Northwest 112th Avenue, Miami, FL 33172, United States, Miami, FL, 33172
Personalized Printing Is an Art — and Precision Is Our Masterstroke. We are leading DTF innovation, making lasting impressions and perfecting custom apparel & products. We are a leading and growing innovator in DTF, custom apparel, and wholesale. We don’t just follow industry standards — we redefine them. Our advanced DTF transfer method outperforms traditional techniques, delivering stunning clarity and color vibrancy in every design. Whether you're working with intricate patterns or bold, eye-catching graphics, we bring your vision to life with unmatched accuracy. Every project receives personalized attention, lightning-fast turnaround, and unbeatable value, because we know your brand deserves nothing less. Quality isn’t optional — it’s guaranteed. And so is our customer service — as custom-tailored as your prints.
935 Lunt Avenue, Schaumburg, IL 60193-4416, United States, Schaumburg, IL, 60462
201 WI Parkway, Dallas, GA 30132, United States, Dallas, GA, 30132
Epilog Laser is the leading manufacturer of laser cutting and engraving systems that empower businesses to customize textiles with precision, speed, and creativity. From fashion and apparel to promotional products and soft goods, Epilog’s laser technology enables clean, accurate cutting and detailed engraving on a wide range of fabrics and other materials.
16371 Table Mountain Parkway, GOLDEN, Colorado, 80403
10282 East 1400 North Road, Bloomington, IL, 61705
Since our inception in 1968, we have been helping apparel decorators of all levels - beginners to professionals - dramatically grow their business. From embroidery to screen printing to textile laser engraving to direct to garment digital printing and more, Only Hirsch provides you with all of the tools you need to succeed.
11515 Vanstory Dr Suite 145, Huntersville, NC, 28078
Inktavo’s family of companies develops software solutions that help print shops, promotional product distributors, and branded merchandise businesses succeed. InkSoft - Sell more merch with online stores. Printavo - Organize and grow your print shop with shop management software. GraphicsFlow - Modernize your art department. Stop by our booth to learn more about show-only discounts!
6001 West Parmer Lane ste 370 2039, Austin, TX, 78727
JJ MOTIFF is a well-known established wholesale corporation in TN, with more than 30 years of experience in graphic design and embroidery industry. Our top-of-the-line quality rhinestones and sequin embroidery transfers, and our professional knowledge making custom orders will make your business thrive and set you apart from all of the others. JJ MOTIFF's warehouse has hundreds of products in stock ready to ship out the same day. High quality products, competitive prices, fast delivery and excellent customer service will make JJ MOTIFF your #1 motif supplier!
PO BOX 25454, CHATTANOOGA, TN, 37422
30 North Gould Street, Sheridan, WY 82801-6317, United States, Sheridan, WY, 82801-6317
8552 North Olcott Avenue, Niles, IL 60714-2052, United States, Niles, IL, 60714-2052
Professional DTF Printing Partner trusted by shops, brands, and retailers when great hand feel, accurate color matching, vibrant prints, and lasting durability matter. Our customers see us as an extension of their shop—not just another DTF printer. They rely on us to deliver the quality their business and customers demand.
3701 Trakker Trail Ste 1B PMB 191, Bozeman, MT, 59718
R & J Supply Company is a long-standing leader in the sign, graphics, and garment decoration supply industry, proudly serving professionals since 1959. With decades of experience, R & J has built a strong reputation for offering an expansive selection of high-quality materials, tools, and equipment that help sign makers, screen printers, apparel decorators, and digital graphics businesses thrive. Attendees at DAX Shows in 2026 can meet the R & J team, see product demonstrations, get hands-on guidance with supplies and equipment, and learn how their broad inventory can help boost productivity and creativity in sign and apparel decorating businesses. Visit rjsign.com for all your graphics supply needs!
4931 Daggett Avenue, St. Louis, MO, 63110
SimpleDESIGNER presents the most streamlined design solutions to the Imprint Industry. Engravers, Printers, Cutters & Embroiderers can massively automate their art processes with the proper graphics tools to ensure their success. Supported by CorelTRAINER, members enjoy unapparelled help & live assistance. Thousands of hours or organized, searchable, short videos, worksheets, & step-by-step learning tools make sure that anyone & everyone can manipulate art for production. Simply DESIGN & get the Art Help you Need...
212 N Ironwood Suite D, Coeur d alene, Idaho, 83814
Stitch It International is your leading apparel decorating equipment and supplies company for the embroidery and digital heat transfer market. We offer the top brands with an exclusive U.S. distributorship for SWF embroidery machines, alongside premium CRIO printers, Hotronix heat presses, and more. With a full line of apparel decorating supplies, accessories, and ongoing customer support, we are your one-stop shop to keep your business growing.
9844 State Highway 72, PATTON, Missouri, 63662
Expanding what digital production can do. SuperGamut is a premier provider of direct to film turnkey systems, UV printing systems, supplies, and services for the textile, apparel, promotional products, garment embellishment, and sign industries. We focus on White-Glove installation and services to ensure your digital printing needs unlock your full business potential.
721 Sabrina Drive, East Peoria, Illinois, 61611
Towel Hub is a wholesale supplier of Terry Velour towels which are used for Custom Embroidery, Screen Printing, DTF and DTG. We carry these Terry Velour towels in sizes 11x18, 11x44, 15x18, 16x26, 30x60 and 35x70. They come in many colors. Please visit us to see different colors. Also, to get a free giveaway towel from us. We ship fast out of our Warehouse facility in Atlanta, GA.
5700 DRAKE DRIVE SW, ATLANTA, GA, 30336
https://www.themagictouchusa.com/
6333 W. Howard, Niles, IL, 60714
7212 55th Avenue East, Bradenton, FL 34203-8057, United States, Bradenton, FL, 34203-8057
USA Transfer Co. is a wholesale-only DTF transfer and contract decorating partner built for print shops that want to scale smarter. We produce vibrant, expanded-gamut DTF transfers with exceptional color depth, durability, and consistency — ready to press with fast turnaround and no setup fees. In addition to transfers, we offer trade-only contract decorating services to support shops that need dependable, high-quality production support.
, Port Richey, FL
For over 25 years Versatrans has been an industry leader in custom heat transfers. One of the first companies to introduce the Standard 1-Day Turnaround, we have been making high quality transfers and getting them to garment decorators across the U.S. & Canada fast. We offer Screen Printed Transfers & DTF Transfers and we also now have a Standard Same Day Turnaround on 1-Color Screen Printed Transfers & DTF. Stop by our booth and let's talk transfers! New customers get 50% off all orders for 30 days!
14777 Keel St, Plymouth, MI, 48170
https://www.webstoressimple.com
Webstores Simple enables Decorators & Promo Distributors to provide Unique Online Stores with branded products for Groups, Organizations & Companies so that their Members or Employees can place their Orders and Buy – ONLINE. Webstores Simple is by far the Industry’s Most Affordable & Easiest-To-Use Online Store Platform. We have the Built-in Tools, Integrations and Reporting that makes Building & Managing Stores – SIMPLE. Only $59/month or $79/month with Unlimited # of Online Stores. And Now also offering for Newbies, our New Simple Starter - $0/month with Unlimited # of Online Stores. Be sure to Ask about Our Show Special!
1901 Tiltons Corner Rd, Wall, New Jersey, 07719
Computer to Screen, Eco-Friendly Screen Printing Supplies, Exposure Equipment, Inks for Textile Screen Printing, Screen Printing Equipment, Screen Printing Supplies, Transfer Supplies
930 Burke Street Ste A, Winston-Salem, NC, 27101
Workshops
Paul Whitaker
Thursday
May 28, 2026
9 a.m. - noon
Room Number #3
Thursday, May 28, 2026 Cost: $99.99 Early Bird Pricing ($120.00 Regular Price)
Before you press a single transfer, you’ve got to nail what happens upstream—and that starts with your artwork. This session takes a first-principles look at DTF success, showing how file prep, color accuracy, and smart design decisions drive real-world results. You’ll learn how to optimize files for consistent color, clarity, and efficiency—covering everything from RGB vs. CMYK and resolution best practices to transparent backgrounds and scaling that keeps customers happy. Taught from the perspective of a print provider who turns digital art into physical results every day, this class bridges the gap between design and production. Whether you’re outsourcing, printing in-house, or just getting started, you’ll leave understanding why great prints don’t start at the press—they start at the file.
Register
Charlie Taublieb
Thursday
May 28, 2026
9 a.m. - 3 p.m.
Room Number #2
Thursday, May 28, 2026 Cost: $199.99 Early Bird Pricing ($220.00 Regular Price)
This hands-on workshop is designed to help you run your print shop smoothly and efficiently. Topics covered include an integrated registration system, mesh selection, screen tension, set-up procedures, inks, squeegees, and documentation. Whether you're a new printer or looking to enhance quality, productivity, and profits, this workshop is for you. All materials will be provided, so come ready to work—participants will print a multicolor raster image created using the AI program, MidJourney. Bring your work clothes and get ready to elevate your printing process! THE PRICE INCLUDES A MEAL.
Register
Bill Garvin
Thursday
May 28, 2026
9 a.m. - 3 p.m.
Room Number #1
Thursday, May 28, 2026 Cost: $499.99 Early Bird Pricing ($550.00 Regular Price)
Take control of your embroidery machine with this hands-on, in-depth workshop designed to help you understand your equipment inside and out. During this session, you’ll disassemble and reassemble a machine, learn hook timing, and gain confidence identifying and replacing key parts like the reciprocator (needle bar driver). You’ll also master needle bar heights, timing, and the function of each major component. Walk away with the knowledge and tools to service your own machine—saving time, money, and the 4–6 week wait for a technician. Maximum of 8 participants, each person will receive a repair tool-kit. THE PRICE INCLUDES A MEAL.
Register
Katie Wubben
Thursday
May 28, 2026
1 p.m. - 6 p.m.
Room Number #3
Thursday, May 28, 2026 Cost: $199.99 Early Bird Pricing ($220.00 Regular Price)
Review embroidery basics with this hands-on embroidery experience where we will cover proper hooping habits and supply choices as well as exploring techniques to elevate your work to the next level. You’ll master the process of trend setting decorating techniques like 3D Puff, Applique, and more. Return to your business with a show-stopping sample you created during this session and the confidence and cheat sheets to start offering these techniques to your customers right away.
Register
Bill Garvin
Friday
May 29, 2026
10:30 a.m. - 1:30 p.m.
Room Number #1
Friday, May 29, 2026 Cost: $99.99 Early Bird Pricing ($120.00 Regular Price)
Keep your machine running like new with this practical, technician-led workshop. Learn the good, the bad, and the ugly of embroidery machine care—straight from a full-time technician who’s seen it all. We’ll cover cleaning, maintenance routines, and real-world problem solving, along with pro tips and tricks to keep your money maker running smoothly and minimize downtime.
RegisterSeminars
CorelTRAINER CorelTRAINER.com
Friday
May 29, 2026
8:30 a.m. - 9:45 a.m.
Room Number #1
This hands-on class at DAX dives into the power of CorelDRAW for creating professional vector graphics and mockups while optimizing your design workflow. Learn expert techniques for converting raster images into crisp, scalable vectors, crafting realistic mockups for client presentations, and streamlining your design process with time-saving tools and shortcuts. Ideal for print, engraving and apparel designers, this course will cover layer management, template creation, and efficient file preparation to boost productivity and elevate your creative output. Whether you're a beginner or seasoned designer, you'll leave with practical skills and shortcuts to create stunning, print-ready designs with ease.
Inktavo Inktavo.com
Friday
May 29, 2026
8:30 a.m. - 9:45 a.m.
Room Number #1
Online stores are a crucial part of modern print businesses, and good ones should make your life easier. In this session, you’ll learn how to easily build professional, profitable stores for group sales, team orders, and fundraisers that wow your customers without getting buried in setup or admin work. Discover how decorators are using modern tools to create better shopping experiences, automate production, and turn one-time buyers into repeat customers. See how small shops can compete at a higher level by focusing on smart design, efficient workflows, and customer convenience. Leave with a clear plan to build online stores that work as hard as you do.
Super Gamut SuperGamut.com
Friday
May 29, 2026
8:30 a.m. - 9:45 a.m.
Room Number #2
DTF is easy to start, but harder to get right consistently. This session walks through the real-world DTF workflow, from artwork and software decisions to film, ink, color, and application, highlighting where most problems actually begin and how successful shops reduce reprints, wasted time, and frustration.
Aaron Montgomery
Friday
May 29, 2026
10:30 a.m. - 11:45 a.m.
Room Number #2
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price)
Think your products are for everyone? Think again. This session dives into the importance of niching down and defining your true market. Learn how to identify your ideal customer, tailor your messaging, and focus your efforts where they’ll make the biggest impact. Walk away with a clearer vision of who you serve—and how to attract more of the right customers for lasting success.
Register
Aaron Montgomery
Friday
May 29, 2026
noon - 1:15 p.m.
Room Number #2
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price)
Running a small shop can be overwhelming—but it doesn’t have to be. This session shares practical, real-world strategies to help you manage stress, stay organized, and rediscover the joy in your work. Learn how to prevent burnout before it starts and create sustainable habits that keep your creativity and business thriving.
Register
Katie Wubben
Friday
May 29, 2026
2 p.m. - 3:15 p.m.
Room Number #2
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price)
Step away from standard logo placement and explore embroidery that truly stands out on garments of all types. In this session, you’ll discover new ways to position and present embroidery – from sleeves and cuffs to pockets. Learn how creative design, placement, and product selection can turn everyday items into high-value pieces customers love. Whether you’re looking to elevate your current offerings or spark fresh ideas for your shop, this seminar will inspire you to stitch smarter, sell stronger, and move well beyond the left chest embroidery.
Register
Adam Tanaka
Friday
May 29, 2026
3:30 p.m. - 4:45 p.m.
Room Number #2
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price)
Many shops confuse constant motion with progress. Boxes stacked high, overtime hours, and busy docks feel like success but without the right systems, operations spiral into burnout, mistakes, and shrinking margins. This session dives into the operational frameworks every decorator needs to move from firefighting to efficiency, building a business that runs sustainably and profitably.
Register
The MagicTouch TheMagicTouch.com
Saturday
May 30, 2026
8:30 a.m. - 9:45 a.m.
Room Number #3
This education session breaks down how to turn DTF gang sheets into a real profit driver—not just a production shortcut. Whether you’re new to DTF or already running volume, you’ll discuss with TheMagicTouch team practical tactics to print more efficiently, reduce waste, and squeeze more profit out of every sheet.
Inktavo Inktavo.com
Saturday
May 30, 2026
8:30 a.m. - 9:45 a.m.
Room Number #2
In today’s custom printing industries, like decorated apparel and signage, success depends on more than the quality of your work. It requires smart systems that connect your teams to work efficiently and effectively. This session shows you how shop management software, online stores, and graphics tools work together to simplify quoting, art, production, and online selling. Learn how connected tools save time, reduce errors, and help small teams scale efficiently without adding staff. See how modern, easy-to-use technology can revamp your workflow, improve customer experience, and boost revenue. Whether you’re just getting organized or ready to grow, this class will help you build a smarter, more profitable business from design to delivery.
Adam Tanaka
Saturday
May 30, 2026
10:30 a.m. - 11:45 a.m.
Room Number #2
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price)
Most shops confuse being busy with being profitable and productive. This session helps shop owners create strong financial systems and move from reactive operators to proactive owners.
Register
Katie Wubben
Saturday
May 30, 2026
noon - 1:15 p.m.
Room Number #2
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price)
Take your business on the road and meet customers where they shop! This seminar explores how to plan, launch, and profit from event pop-ups, county fairs, flea markets, festivals, and seasonal retail spaces. Learn how to choose the right events for your brand, design eye-catching displays that draw a crowd, and create product mixes that move fast in short-term settings. We’ll cover setup strategies, staffing, and how to turn one-time shoppers into loyal, year-round customers. Whether you’re testing new markets or expanding beyond your shop, you’ll leave with the tools to sell smarter—and succeed anywhere the crowds gather.
Register
Charlie Taublieb
Saturday
May 30, 2026
1:30 p.m. - 2:45 p.m.
Room Number #2
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price)
DTF is the embellishment process that everyone is using for certain types of work, but the are things that it can’t do. Special Effect prints are the type that can separate you from your competitors and there are lots of options. The special effect inks that will be addressed are puff, discharge ink, high density as an ink, gel and various bases. Adding foil to a design and using discharge or silicone ink can create some very innovative images. Applying capillary film, mesh selection, squeegee selection and art considerations will be discussed and samples shown.
Register
Bill Garvin
Saturday
May 30, 2026
1:30 p.m. - 2:45 p.m.
Room Number #1
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price)
If hat embroidery drives you crazy, this workshop is for you! Learn what really works (and what doesn’t) when stitching on caps. We’ll dive into digitizing for hats, proper hooping techniques, machine speed settings, and how to make the most of the latest embroidery technology. By the end, you’ll be ready to tackle hat embroidery with confidence—and maybe even start to love it.
RegisterStay with Us
Cambria Tampa Brandon
Elevate your visit to Tampa, FL with accommodations at Cambria® Hotel Tampa-Brandon. You'll find us off I-75, just five miles from the Florida State Fairgrounds, where the Decorated Apparel Expo is taking place + only 16 miles from Tampa International Airport and nine miles from downtown Tampa attractions, businesses, and entertainment. We've arranged a great rate of just $119 per night for all DAX exhibitors and attendees!
Reservations can be made by calling us at 877-424-6423 or online using the link below!
(877) 424-6423
Remember to mention that you are coming to DAX to get this special rate.
Schedule of Events
8 a.m.
EXHIBITOR SET-UP (TRADE FLOOR CLOSED TO PUBLIC)
9 a.m. - 3 p.m.
Cost: $499.99 Early Bird Pricing ($550.00 Regular Price )
9 a.m. - noon
Cost: $99.99 Early Bird Pricing ($120.00 Regular Price )
9 a.m. - 3 p.m.
Cost: $199.99 Early Bird Pricing ($220.00 Regular Price )
1 p.m. - 6 p.m.
Cost: $199.99 Early Bird Pricing ($220.00 Regular Price )
8:30 a.m. - 9:45 a.m.
Free
10 a.m.
SHOW FLOOR OPENS
10:30 a.m. - 1:30 p.m.
Cost: $99.99 Early Bird Pricing ($120.00 Regular Price )
10:30 a.m. - 11:45 a.m.
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price )
noon - 1:15 p.m.
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price )
2 p.m. - 3:15 p.m.
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price )
3:30 p.m. - 4:45 p.m.
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price )
5 p.m.
SHOW FLOOR CLOSES
8:30 a.m. - 9:45 a.m.
Free
10 a.m.
SHOW FLOOR OPENS
10:30 a.m. - 11:45 a.m.
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price )
noon - 1:15 p.m.
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price )
1:30 p.m. - 2:45 p.m.
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price )
1:30 p.m. - 2:45 p.m.
Cost: $39.99 Early Bird Pricing ($45.00 Regular Price )
2 p.m.
SHOW FLOOR CLOSES
Show Specials
Directions
Location: 4800 U.S. 301, Tampa, FL, USA
