
DAX TWIN CITIES
Aug 1 - 2, 2025
DAX will be back in the Twin Cities in 2025! The venue is conveniently located just minutes from the airport, Mall of America, and several exciting attractions Minnesota has to offer. DAX Twin Cities will provide you with access to the latest equipment and exclusive show-only deals. Don’t miss the chance to network with industry suppliers and colleagues, and discover everything your business needs to thrive.
Early Bird pricing ends on 7/17. Through that date, attendee registration is FREE and education sessions are discounted! Register TODAY!
Venue : DoubleTree by Hilton Bloomington
Venue Address : 7800 Normandale Blvd, Minneapolis, MN 55439, USA
Hotel Information
DoubleTree by Hilton Bloomington
Find us off I-494 in Bloomington, a 10-minute shuttle ride from Minneapolis – St. Paul International Airport. Mall of America is within seven miles and Downtown Minneapolis attractions like Target Center and US Bank Stadium are 15 minutes away. Enjoy our pool and whirlpool, fitness center, and a warm DoubleTree Chocolate Chip Cookie at check-in.
7800 Normandale Blvd. Minneapolis, MN 55439
It really doesn't get any better than staying in the same building as the show is taking place! We have negotiated an oustanding rate of $139.00/night.
Click the button below to book your room online today! Or call 952-835-7800 and mentioed the Decorated Apparel Expo (DAX) Block.
Rooms are limited, so book early! Cutoff date is 6/30/25.
Show Specials
Seminars
Exhibitor List

3020 Darnell Road, Philadelphia, PA, 19154

https://americanprintandsupply.com/
DTF Made Easy! American Print and Supply is a premier provider of direct to film turnkey systems, uv printing systems, supplies, and services for the textile, apparel, promotional products, garment embellishment, and sign industries. We focus on White-Glove installation and services to ensure your digital printing needs unlock your full business potential.
721 Sabrina Drive, East Peoria, Illinois, 61611

9785 Gateway Rd NW, Elk River, MN, 55330

Premium textile screen printing equipment. Durable, easy to use & simple to maintain. Family owned and operated. Made in USA.
4661 Stafford, Wyoming, MI, 49548

15333 West National Avenue, New Berlin, WI, 53151-5154

212 N Ironwood Suite D, Coeur d alene, Idaho, 83814

3701 Trakker Trail Ste 1B PMB 191, Bozeman, MT, 59718

100% USA Made apparel manufactured with Union labor in our Tennessee and Iowa based factories.
403 Old Knoxville Highway, New Tazewell, TN, 37825

16371 Table Mountain Parkway, GOLDEN, Colorado, 80403

1311 Broadway Street, Alexandria, MN, 56308

Newton Christ Church Barbados

https://heattransfersolutions.net/
Suppliers of Quality Vinyl/Pu, DTF/UVDTF (rolls & sheets), Print & Cut Media (Solvent/Eco Solvent, Sublimination & Latex Inks), Specialty HTV (Puff, Glitter, Metallics, Foils, Flock, Brick, Silicone...etc), Hix Heat Presses and Graphic Supplies (Thermal Tape, US made Carbon Blades, Weeding Tools, Mini Tees/Variety of Colors).
841 Wingfoot Drive, North Aurora, IL, 60542

11515 Vanstory Drive, Suite 145, Huntersville, NC, 28078

https://www.losangelesapparel-imprintable.net/
1020 East 59th Street, Los Angeles, CA, 90001
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MOQ1.com, the innovative platform dedicated to streamlining e-commerce for promo product dealers, decorators, and resellers, is transforming how businesses create and manage client-ready webstores with integrated fulfillment solutions. With MOQ1, industry professionals can quickly launch custom-branded webstores tailored to their clients' needs. The platform simplifies product sourcing, order management, and fulfillment, enabling users to scale their businesses efficiently without the complexities of traditional inventory management. Key features of MOQ1 include: Easy Web Store Creation – Launch fully branded, client-ready web stores in minutes. Product Sourcing & Integration – Access a vast selection of customizable promotional products with seamless supplier connections. Automated Order Fulfillment – Reduce overhead with direct-to-client delivery, eliminating the challenges with complicated low run fulfillment and kitting. Real-Time Tracking & Analytics – Built in commission reporting simplifies fundraising profit shares & sales rep commissions. MOQ1.com is positioned to help our customers scale their businesses, say yes to more orders and give them the tools they need to succeed in an increasingly digital market. For more information, visit www.moq1.com
1300 Rosa Parks Boulevard, Detroit, MI, 48216

2727 Commerce Way, Philadelphia, PA, 19154

STAHLS’ remains committed to your success with a focus on one important principle – to help you thrive as a capable and confident apparel decorator. Your business aspirations and growth are our mission, and STAHLS’ is always here to help you heat press for profit.
25901 Jefferson Ave., St. Clair Shores, MI 48081, MI, 48081

8300 Congress Ave, Boca Raton, FL, 33487

Star Quoter is designed to help you establish baseline pricing utilizing your companies’ expenses. You will set your own margins and markups. There are specific video tutorials for every step of the process, making it a build at your own pace system, where you are never in the dark on how to build and operate Star Quoter. Star Quoter gives you a significant advantage in the industry.
245 North Main Street, Pocatello, ID 83204-3110, United States, Pocatello, ID, 83204

Stitch It International is your leading apparel decorating equipment and supplies company for the embroidery and digital heat transfer market. We offer the top brands with an exclusive U.S. distributorship for SWF embroidery machines, alongside premium CRIO printers, Hotronix heat presses, and more. With a full line of apparel decorating supplies, accessories, and ongoing customer support, we are your one-stop shop to keep your business growing.
9844 State Highway 72, PATTON, Missouri, 63662

https://www.themagictouchusa.com/
6333 W. Howard, Niles, IL, 60714

https://www.transferexpress.com/
7650 Tyler Blvd, Mentor, OH, 44060

For over 25 years Versatrans has been an industry leader in custom heat transfers. One of the first companies to introduce the Standard 1-Day Turnaround, we have been making high quality transfers and getting them to garment decorators across the U.S. & Canada fast. We offer Screen Printed Transfers & DTF Transfers and we also now have a Standard Same Day Turnaround on 1-Color Screen Printed Transfers & DTF. Sop by our booth and let's talk transfers! New customers get 50% off all orders for 30 days!
14777 Keel St, Plymouth, MI, 48170

https://www.webstoressimple.com
Webstores Simple enables Decorators & Promo Distributors to provide Unique Online Stores with branded products for Groups, Organizations & Companies so that their Members or Employees can place their Orders and Buy – ONLINE. Webstores Simple is by far the Industry’s Most Affordable & Easiest-To-Use Online Store Platform. We have the Built-in Tools, Integrations and Reporting that makes Building & Managing Stores – SIMPLE. Only $59/month - Unlimited # of Online Stores.
1901 Tiltons Corner Rd, Wall, New Jersey, 07719
Workshops
Bill Garvin
Thursday
Jul 31, 2025
9 a.m. - 12:45 p.m.
Room Number #1
Thursday, July 31, 2025 Cost: $99.99 Early Bird Pricing ($120.00 Regular Price)
Join Bill in this workshop where you’ll learn essential tips for maintaining your embroidery machine and discover the latest advancements in machine technology. With many exciting changes in the industry over the past few years, this session will cover best practices for keeping your equipment in top shape, troubleshooting common issues, and optimizing performance. Bill will also highlight new features and technologies that can enhance your embroidery experience and improve efficiency. Whether you're a seasoned professional or just starting out, this workshop will equip you with the knowledge to maximize your machine's potential.
Register
Charlie Taublieb
Thursday
Jul 31, 2025
9 a.m. - 4 p.m.
Room Number #2
Thursday, July 31, 2025 Cost: $199.99 Early Bird Pricing ($220.00 Regular Price)
This hands-on workshop is designed to help you run your print shop smoothly and efficiently. Topics covered include an integrated registration system, mesh selection, screen tension, set-up procedures, inks, squeegees, and documentation. Whether you're a new printer or looking to enhance quality, productivity, and profits, this workshop is for you. All materials will be provided, so come ready to work—participants will print a multicolor raster image created using the AI program, MidJourney. Bring your work clothes and get ready to elevate your printing process!
Register
Katie Wubben
Thursday
Jul 31, 2025
12:45 p.m. - 4 p.m.
Room Number #1
Thursday, July 31, 2025 Cost: $99.99 Early Bird Pricing ($120.00 Regular Price)
It didn't look like that on screen.....Join Katie for a deep dive into the many parts of embroidery that are critical to achieve a professional finished product. Build confidence in supply choices and learn how each component interacts with the others to achieve the best work possible.
RegisterSeminars

All American Print Supply Co. aaprintsupplyco.com
Friday
Aug 01, 2025
8:30 a.m. - 9:45 a.m.
Room Number #3
In today’s fast-paced apparel industry, standing out means embracing cutting-edge printing solutions. Join us to discover why these technologies are revolutionizing customization. This session is tailored for entrepreneurs, print shop owners, and apparel brands looking to boost efficiency, expand customization options, and stay ahead of the competition. Learn how DTF and DTG outshine traditional methods with affordable startup costs, unmatched versatility, and high-speed production—allowing you to create premium, full-color designs on demand. If you’re not already leveraging DTF and DTG, you’re falling behind. Don’t miss this opportunity to future-proof your business and tap into the next wave of apparel customization!

CorelTrainer CorelTrainer.com
Friday
Aug 01, 2025
8:30 a.m. - 9:45 a.m.
Room Number #1
Corel is the easiest & most versatile design system for imprinters. DTF, DTG, Engravers, Vinyl Cutters, Embroiderers, & Screen Printers all prefer Corel systems for tons of good reasons! Let's go over a bunch of easy art functions & show you just how Simple Designing really can be! Topics include: -Basic Art Tools -Bitmap to Vector Tracing Tips -Under-utilized Design Functions -DTF, DTG & Engraver Need to Knows -SimpleDESIGNER plug-in software

Stahls Stahls.com
Friday
Aug 01, 2025
8:30 a.m. - 9:45 a.m.
Room Number #1
In this interactive session, you’ll dive deep into the critical role that the right apparel pieces play in helping you communicate brand messages. You’ll discuss brand identity and target-audience analysis, and leave knowing fabric and garment types and decoration techniques that will elevate your – and your customers’ – brand visibility and leave a lasting impression.

Lauren Kilgore
Friday
Aug 01, 2025
10:30 a.m. - 11:45 a.m.
Room Number #2
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Join Lauren in this seminar where she’ll guide you through the essentials of utilizing Etsy shop keywords and search engine optimization (SEO) to drive more traffic to your listings. Learn how to choose the right keywords, optimize your product descriptions, and leverage SEO techniques to increase visibility and attract your ideal customers. Whether you're new to Etsy or looking to boost your shop's performance, this session will provide you with practical strategies to enhance your search rankings and grow your sales.
Register
Charlie Taublieb
Friday
Aug 01, 2025
10:30 a.m. - 11:45 a.m.
Room Number #1
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
While most screen printers rely on vector images (created in Illustrator or Corel Draw), those skilled in working with raster images (Photoshop) gain a significant advantage. Raster techniques allow for the creation of detailed, three-dimensional, illustrated or photographic images that truly stand out. In this seminar, Charlie will guide you through advanced artwork preparation, separation techniques, mesh selection, squeegee usage, and the key processes needed to achieve stunning results on both light and dark garments. Elevate your screen printing business by learning the skills that set you apart.
Register
Dane Clement
Friday
Aug 01, 2025
12:30 p.m. - 1:45 p.m.
Room Number #2
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
AI is fast becoming common place in the art world. While it definitely can help speed up the design process, it definitely is not without its flaws. In this session, Dane will show you tips and tricks for initially generating a design using AI software. Then using Photoshop, he’ll demonstrate editing skills such as upscaling, removing the image from the background, fixing incorrect images, combining images and more to create your final layout. AI is not the end all, be all when it comes to creating artwork, but using it as a tool to help you get started will make creating your images quicker and easier.
RegisterBill Garvin
Friday
Aug 01, 2025
12:30 p.m. - 1:45 p.m.
Room Number #1
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
In this comprehensive seminar, Bill will cover everything you need to know about decorating hats. From digitizing designs specifically for hats to perfecting hooping techniques, you'll learn the key steps to ensure professional results. Bill will also dive into sizing strategies and speed techniques that can streamline your process and improve your productivity. Whether you're new to hat decoration or looking to refine your skills, this session will equip you with the knowledge to elevate your craft and achieve top-quality results every time.
Register
Lauren Kilgore
Friday
Aug 01, 2025
2 p.m. - 3:15 p.m.
Room Number #2
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Learn how to harness the power of Canva, the popular online design tool. You will be guided through the platform's key features, from selecting templates to customizing designs with ease. Perfect for beginners and anyone looking to streamline their design process, this session will equip you with the skills to create stunning visuals in no time.
RegisterAaron Montgomery
Friday
Aug 01, 2025
2 p.m. - 3:15 p.m.
Room Number #1
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Learn the art of turning aspirations into achievements quickly and effectively. Whether you're midway through the year reassessing your progress, or just need a motivational boost to realign your strategies. Ideal for entrepreneurs, small business owners, and anyone feeling off-track with their goals. Aaron Montgomery, a holistic business coach and author of The FUNdamentals of Business Success will show you the steps to go from a goal-setter to a goal-getter!
Register
Lauren Kilgore
Friday
Aug 01, 2025
3:30 p.m. - 4:45 p.m.
Room Number #2
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Come learn about the power of social media marketing to boost your online sales. Discover effective strategies for leveraging platforms like Instagram, Facebook, and Pinterest to engage your audience and drive traffic to your online store. Lauren will cover content creation, audience targeting, and analytics to help you optimize your campaigns for maximum impact. Whether you're just starting out or looking to enhance your existing marketing efforts, this session will provide you with the tools and insights needed to turn your social media presence into a powerful sales driver.
Register
Katie Wubben
Friday
Aug 01, 2025
3:30 p.m. - 4:45 p.m.
Room Number #1
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Explore embroidery designs & techniques that will set your business apart from the competition leaving your customers saying "WOW". From interactive designs to "different" techniques, Katie will light a fire of new concepts for your creative side to take back to your business regardless of the size or types of orders you produce.
Register
Transfer Express TransferExpress.com
Saturday
Aug 02, 2025
8:30 a.m. - 9:45 a.m.
Room Number #1
Discover how to create your own retail-quality t-shirts, hoodies, and more using just a heat press. In this class, you'll learn the basics, master essential techniques, and uncover helpful cheat codes to set you up for success in custom apparel. Perfect for aspiring entrepreneurs, small business owners, or anyone passionate about creating unique designs—no prior experience is needed, just a willingness to learn and a creative mindset!

The MagicTouch TheMagicTouch.com
Saturday
Aug 02, 2025
8:30 a.m. - 9:45 a.m.
Room Number #2
Come learn about growing your business with Crio printers with MagicTouch

Dane Clement
Saturday
Aug 02, 2025
10:30 a.m. - 11:45 a.m.
Room Number #2
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
In this seminar, Dane will outline the essential steps to achieving success with Direct-to-Film (DTF) printing. In just 10 actionable steps, you'll learn how to optimize your workflow, select the right materials, and perfect your printing techniques for outstanding results. Dane will cover everything from preparing your designs to troubleshooting common issues, ensuring you leave with the confidence and knowledge to elevate your DTF projects.
RegisterBill Garvin
Saturday
Aug 02, 2025
10:30 a.m. - 11:45 a.m.
Room Number #1
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Join Bill in this informative seminar focused on the fundamentals of digitizing. He will cover the essential principles of digitizing, helping you discern when a problem arises from the design itself rather than from your machine. Bill will share tips on common design pitfalls, troubleshooting techniques, and best practices to ensure your digitized files translate perfectly into products.
RegisterAaron Montgomery
Saturday
Aug 02, 2025
12:30 p.m. - 1:45 p.m.
Room Number #2
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
This seminar offers a practical dive into pricing to fuel your business growth. You’ll tackle real challenges, find actionable solutions, and craft a strategy aligned with your values and goals. We’ll explore how perceived value impacts your pricing and profit margins, and guide you through an easy process to calculate your "overhead rate." If you're ready to turn pricing from a dreaded task into an empowering tool, this seminar will help you master it, boost profits, and confidently own your business journey.
Register
Katie Wubben
Saturday
Aug 02, 2025
12:30 p.m. - 1:45 p.m.
Room Number #1
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price)
Monograms, names, and everything in between are all the rage today. Turn stock designs into unique & personalized embroidery to keep your customers happy & coming back for more! We'll discuss popular decorating techniques as well as a spotlight on unique placement and unusual hooping techniques to get the job done.
RegisterStay with Us
DoubleTree by Hilton Bloomington
Find us off I-494 in Bloomington, a 10-minute shuttle ride from Minneapolis – St. Paul International Airport. Mall of America is within seven miles and Downtown Minneapolis attractions like Target Center and US Bank Stadium are 15 minutes away. Enjoy our pool and whirlpool, fitness center, and a warm DoubleTree Chocolate Chip Cookie at check-in.
7800 Normandale Blvd. Minneapolis, MN 55439
It really doesn't get any better than staying in the same building as the show is taking place! We have negotiated an oustanding rate of $139.00/night.
Click the button below to book your room online today! Or call 952-835-7800 and mentioed the Decorated Apparel Expo (DAX) Block.
Rooms are limited, so book early! Cutoff date is 6/30/25.
(952) 835-7800
Remember to mention that you are coming to DAX to get this special rate.
Schedule of Events
8:30 a.m.
Exhibitor Set-Up - Trade Floor NOT Open
8:30 a.m.
Workshop Morning Session
9 a.m. - 4 p.m.
Cost: $199.99 Early Bird Pricing ($220.00 Regular Price )
9 a.m. - 12:45 p.m.
Cost: $99.99 Early Bird Pricing ($120.00 Regular Price )
12:45 p.m. - 4 p.m.
Cost: $99.99 Early Bird Pricing ($120.00 Regular Price )
1 p.m.
Workshop Afternoon Session
8:30 a.m. - 9:45 a.m.
Free
8:30 a.m.
FREE Seminars
10 a.m.
TRADE FLOOR OPENS
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
2 p.m. - 3:15 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
2 p.m. - 3:15 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
3:30 p.m. - 4:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
3:30 p.m. - 4:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
5 p.m.
TRADE FLOOR CLOSES
8:30 a.m. - 9:45 a.m.
Free
8:30 a.m. - 9:45 a.m.
Free
8:30 a.m.
FREE Seminars
10 a.m.
TRADE FLOOR OPENS
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
10:30 a.m. - 11:45 a.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
12:30 p.m. - 1:45 p.m.
Cost: $34.99 Early Bird Pricing ($40.00 Regular Price )
3 p.m.
TRADE FLOOR CLOSES
Show Specials

Special show discounts and free shipping for 1st time buyers, promotional product giveaways, sample sheet giveaways and 1 yard rolls of all HTV and Specialty HTV will be for sale (Puff, Glitter, Metallics, Foils, Frosty Clear, Flock, Brick, Silicone...etc).
Directions
Location: 7800 Normandale Blvd, Minneapolis, MN 55439, USA

